The Business of Matrimony | My Wedding Library

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In a difficult economy, using proven technology in new, creative ways can deliver a fresh approach to an age-old industry.

Hairdos come and go, but weddings will never go out of style. As brides get more hands-on – searching the Web for unique ideas and affordable options, virtually planning every last detail of the event themselves – the expectation of how much they can accomplish online has grown tremendously. A local couple, recently married in Reno/Tahoe saw a need to streamline the planning process and offer others following in their footsteps a more comprehensive event-planning tool. With a brick-and-mortar storefront and an innovative Web site that combines the functionality of a consumer review site (such as Yelp or Travelocity) with a regional focus and industry-specific content, the new business model serves the entire Reno/Tahoe wedding market. With a sophisticated brand image, consumer rankings and reviews, search engine optimization, and a collective marketing effort, local wedding vendors are better equipped to reach out-of-market prospects looking to have a Reno/Tahoe destination wedding, while brides-to-behave all the resources they need right at their fingertips.

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